【设计有方 | 青年食品 品牌识别设计案】
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青年食品一路走来，始终秉持着「新鲜、诚信、负责」的经营理念，致力生产「好质量、好美味」的优质产品，并以合乎「健康、卫生、美味」为要求的食材给每一位青年食品的顾客。
品牌图像以品牌英文名称「YOUTH」为主视觉，融入蔬菜与牛、羊剪影的视觉设计，流畅柔软的线条衬托出品牌的生动活力，一如其天然新鲜的食材。透过品牌设计导入包装识别系统，以缤纷的颜色体现出青年拥有多种丰富的产品品项，并将简洁、明亮的品牌形象呈现在运输车及各类包装设计上，颠覆大众对传统牛羊肉产业的印象，让品牌更贴近年轻消费族群市场。
Youth Food has always been upholding business
philosophy of "freshness, integrity and responsibility". The brand
produces products that are considered by the public to be good quality and
delicious with the ingredients that meet the requirements of "health,
hygiene, and deliciousness" to every YOUTH Food customer.
The brand's logo integrates the vision of
vegetables with silhouettes of cows and sheep with YOUTH as the main visual.
The smooth and soft lines are vivid and energetic like fresh ingredients. The
brand design introduces packaging identification system with a variety of rich
colors to represent YOUTH Food with a wide variety of items. Further, a simple,
bright and lively image closer to the young consumer market in the design of
transport vehicles and various packaging subverts the world’s impression of the
traditional beef and mutton industry.
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