活动预告|为什么大家都爱打卡沉浸式艺术展?Why Immersive Exhibition is a Hit??

木木美术馆是由收藏家林瀚、雷宛萤（晚晚）夫妇于2014年共同创立的艺术机构。其位于北京和成都的多个展览空间在全年定期举办展览，并呈现表演、音乐、现场活动、讲座等多样化的公共项目。木木美术馆致力于展出国内外当代艺术家的新近创作以及艺术史上的重要作品，探索并诠释美术馆在当代文化语境下的责任与使命。迄今为止，木木美术馆已成功举办了大卫·霍克尼、乔治·莫兰迪、曼雷、马丁·马吉拉、坂本龙一等艺术家在中国的首次机构个展，同时，也与包括英国泰特现代美术馆和大英博物馆在内的诸多国际艺术机构保持联系与合作，为本地观众带来独特的展览内容和观看体验。2015年，木木美术馆获得民办非营利艺术机构资质，并于2020年由国家文物局授予博物馆资质。

2023年，木木美术馆（祠堂街馆）在成都市中心的百年文化历史老街—祠堂街落地开馆，其新馆的落成也是木木“三城四馆”全国战略的重要一步。木木美术馆（祠堂街馆）由副馆长—邓盈盈女士带领，作为成都人的她表示“在毗邻人民公园这样独特且饱含成都记忆的位置，成都木木也将从这里出发立足于本土文化，开展更多链接成都乃至西南地区且兼具学术性与公共性的文化艺术项目。”木木也将从木木美术馆到木木艺术社区，为城市文化艺术的发展注入新动力。未来，木木将尝试更多跨界形式，以最前沿的美术馆理念持续为公众呈现更丰富、更多元的艺术。

M WOODS is an art institution co-founded by collectors Lin Han and Lei Wanying (Wan Wan) in 2014. Its multiple exhibition spaces in Beijing and Chengdu host regular exhibitions throughout the year and present diverse public program. M WOODS Art Museum is committed to exhibiting contemporary artists at home and abroad as well as important artworks in the art history, exploring and interpreting the responsibilities and missions of the museum in the context of contemporary society. So far, the museum has successfully held the first solo exhibitions of David Hockney, George Morandi, Man Ray, Martin Margiela, Ryuichi Sakamoto and other artists in China, and has also maintained contact and cooperation with many international art institutions, including the Tate Modern and the British Museum, to bring unique exhibition and experience to local audiences. In 2015, M WOODS  Art Museum obtained the qualification of a private non-profit art institution, and was granted the qualification of a museum by the State Administration of Cultural Heritage in 2020.

In 2023, M WOODS (Citang Street) will be opened in the centuries-old cultural and historical street of Chengdu City center, and the completion of its new museum is also an important step in the national strategy of "three cities and four museums". The museum is led by Ms. Deng Yingying, the deputy director of the museum. As a Chengdu native, she said, "In the unique location adjacent to the People's Park, which is full of Chengdu's history, M WOODS Chengdu will also start from here, based on the local culture, and carry out more academic and public cultural and art projects connecting Chengdu and even the southwest region." M WOODS will also  inject new impetus into the development of urban culture and art. In the future, it will keep exploring and continue to present more diversified art to the public with the most cutting-edge art museum concept.